Currently, marketing departments offer point multiplier incentives on given days to encourage players to visit the casino. These incentives are across the board for all players who play during these predefined time and are an added marketing cost to the casinos to try and drive game play. With Boost Points, a marketer can create pricing offers in which a patron can opt in at different levels to receive a specific point multiplier for a specified period of play time (e.g. Boost Points 3/3/3 program: for $3, receive 3X points for 3 minutes of play). Not only does this provide another revenue source for the casino, it provides another option for the player who desires to boost their points who otherwise may not be able to participate during the traditional point multiplier offerings.
